Button…button! Why all the buttons?

Alicia Our Product

Organic-7-Grain-box-GraphicSophisticated consumers have driven the trend of putting ‘buttons’ on product packaging. Buttons are logos that certify a product for a particular quality. For example, the nonGMO Butterfly Logo verifies—as best they can–that a product’s ingredients are not genetically modified.

Shoppers want to know more about a product than just nutritional information. They also want to know the makeup of the product’s ingredients, where it was made and how it was made. And, they don’t want to have to hunt for the answers.

The array of buttons displayed on the front of a package gives consumers information at a glance. That’s why companies are spending the time and money to button up.

Button Guide

Non-GMO Project verifiedThe “Non-GMO Project Verified seal” is in high demand by consumers.
“The verification seal indicates that the product bearing the seal has gone through our verification process. Our verification is an assurance that a product has been produced according to consensus-based best practices for GMO avoidance.” www.nongmoproject.org


Made in MontanaThe Made In Montana logo tells consumers where a product is made. Buttons like this one support the “Buy Local” movement.

“The Made in Montana logo signifies a product that has been made, created, or enhanced in the state.” www.madeinmontanausa.com


100% Whole Grain | Whole Grain Council ApprovedBuyers Be Aware: There are 2 whole grain stamps—the 100% Stamp and the Basic Stamp.

“If a product bears the 100% Stamp, then all its grain ingredients are whole grains. There is a minimum requirement of 16g (16 grams) – a full serving – of whole grain per labeled serving, for products using the 100% Stamp. If a product bears the Basic Stamp, it contains at least 8g (8 grams) – a half serving – of whole grain, but may also contain some refined grain.” www.wholegrainscouncil.org/whole-grain-stamp


Guaranteed USDA OrganicBe Aware: Products that are 100% organic usually make that claim on the package, in addition to the button.

“If you see the USDA organic seal, the product is certified organic and has 95 percent or more organic content. For multi-ingredient products such as bread or soup, if the label claims that it is made with specified organic ingredients, you can be confident that those specific ingredients have been certified organic. www.ams.usda.gov

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